Carroll Automotive

Our family has been in the retail automotive business serving customers in Central Florida since 1948. Our founder and my grandfather, Carroll Starling along with his wife Grace opened the first Starling new car dealership in 1957 in Kissimmee, Florida. Upon Carroll's passing, my father Alan Starling became the leader of the company and grew the business alongside the rapid growth in Central Florida. Alan brought his own three sons into the business in 2005.

Now in 2023, I am proud to launch a new company name, Carroll Automotive that honors my grandfather and the three generations of the Starling family with the opening of Carroll Cadillac of North Orlando. New name but same Starling quality that you have come to know and expect. We are honored to look back to our founders and continue the tradition of our family and look forward to the next generation serving our guests at Carroll Cadillac of North Orlando, Carroll Chevrolet in DeLand and Carroll GMC in Venice representing three General Motors brands in Florida.

For our long time customers, we look forward to welcoming you again at any of our three locations. For new guests, we look forward to introducing you to the Carroll Automotive experience. See you soon!

John Carroll Starling

Owner Operator

Carroll Automotive